Internal and External Communications


⭐⭐⭐⭐⭐  “This course was an eye-opener for me. I learned valuable strategies for improving communication within my organization and effectively engaging our external stakeholders. The crisis communication module was especially insightful.”   Miriam Gallagher

Number of Users Discount
2 - 10 30%
11 - 20 40%
21 - 50 50%
51 - 100 60%
101 + 70%
Categories: ,

Internal and External Communications Online Training

The Internal and External Communications Online Training program is designed to equip individuals and organizations with the knowledge and skills needed to effectively manage both internal and external communications in the digital age. This course covers strategies, best practices, and tools for enhancing communication within an organization and with external stakeholders. Participants will explore a range of topics, including digital communication platforms, crisis communication, stakeholder engagement, and brand reputation management.

Learning Objectives

Upon completing this course, participants will be able to:

Internal Communications

  1. Develop strategies for improving internal communication within organizations.
  2. Foster employee engagement and collaboration through effective communication.

External Communications

  1. Create and implement external communication plans to engage stakeholders.
  2. Manage and enhance an organization’s public image and brand reputation.

Crisis Communication

  1. Prepare for and respond to communication challenges during crises.
  2. Develop crisis communication plans and maintain transparency.

Digital Communication Tools

  1. Leverage digital communication platforms and tools for effective messaging.
  2. Analyze and optimize digital communication strategies.

Course Benefits

  • Enhance internal communication, leading to increased employee morale and productivity.
  • Strengthen relationships with external stakeholders, including customers, partners, and the media.
  • Prepare for and manage communication during crisis situations.
  • Utilize digital communication tools to reach and engage target audiences effectively.
  • Safeguard and enhance brand reputation in an online environment.

Course Reviews

⭐⭐⭐⭐⭐   “This course was an eye-opener for me. I learned valuable strategies for improving communication within my organization and effectively engaging our external stakeholders. The crisis communication module was especially insightful.”   Miriam Gallagher

⭐⭐⭐⭐⭐   “I recommend this training to anyone looking to enhance their communication skills. The content was well-organized, and the practical exercises were beneficial. It’s a must for those responsible for managing communication efforts.”    Jimmy Knight

Detailed Curriculum

Module 1: Internal Communication Strategies

  • Importance of effective internal communication
  • Tools and techniques for improving communication within organizations
  • Employee engagement and collaboration

Module 2: External Communication Plans

  • Developing external communication strategies
  • Stakeholder engagement and relationship management
  • Building and maintaining a positive public image

Module 3: Crisis Communication Preparedness

  • Identifying communication challenges during crises
  • Developing crisis communication plans
  • Maintaining transparency and credibility

Module 4: Digital Communication Tools and Strategies

  • Leveraging digital platforms for effective messaging
  • Social media management and online reputation
  • Analytics and optimization of digital communication efforts

Module 5: Case Studies and Best Practices

  • Analyzing successful communication campaigns
  • Learning from real-world examples
  • Applying best practices to participant scenarios

Module 6: Final Assessment and Certification

  • Course review and knowledge assessment
  • Certificate of completion for successful participants

Upon completing the Internal and External Communications Online Training, participants will have the knowledge and skills to create and execute effective communication strategies, both internally and externally, in various contexts, including crisis situations and digital platforms.


Internal Communications: The process of transmitting information, messages, and updates within an organization to inform and engage employees.

External Communications: The practice of conveying information to individuals, groups, or organizations outside of an entity, such as customers, partners, shareholders, and the general public.

Stakeholder Engagement: The strategy and process of building and maintaining positive relationships with individuals and groups that have an interest or stake in an organization, including customers, suppliers, investors, and the community.

Crisis Communication: The specialized field of communication that focuses on managing and responding to critical incidents, emergencies, or crises that can potentially harm an organization’s reputation or operations.

Digital Communication: The use of digital channels, platforms, and tools to create, distribute, and manage communication content, including websites, social media, email, and mobile apps.

Employee Engagement: The level of enthusiasm, commitment, and involvement that employees have toward their work, organization, and its goals, often influenced by effective internal communication.

Brand Reputation Management: The practice of actively monitoring and enhancing an organization’s image and perception in the eyes of its stakeholders and the public.

Crisis Communication Plan: A structured strategy and set of procedures outlining how an organization will communicate during a crisis, including roles, responsibilities, and messaging.

Social Media Management: The process of planning, creating, scheduling, and analyzing social media content to engage with audiences and promote an organization’s brand and messaging.

Analytics: The measurement and analysis of data, such as website traffic, social media engagement, and email open rates, to assess the effectiveness of communication efforts.

Transparency: The practice of openly sharing information and being honest and accountable in communication, which fosters trust among stakeholders.

Crisis Preparedness: The state of readiness an organization achieves by developing plans, protocols, and resources to effectively respond to potential crises.

Public Image: The overall perception and reputation of an organization in the eyes of the public, shaped by its actions, messaging, and interactions.

Communication Channels: The specific methods and platforms used to deliver messages, such as email, social media, press releases, and in-person meetings.

Best Practices: Proven and recommended approaches, strategies, and techniques that have consistently shown positive results in communication and related fields.

Message Optimization: The process of refining and improving messages to make them more effective and impactful for the intended audience.