characteristics of push communication

You may be wondering, with all the different forms of communication available, why should you even consider push communication?

Well, let's address that concern right off the bat. Push communication, despite its name, does not involve forcefully imposing information on anyone. Instead, it refers to the proactive distribution of messages to a target audience.

Now, you might be intrigued by the idea of reaching your audience directly and instantly, but what are the true benefits and limitations of push communication?

Stay tuned to find out.

Key Takeaways

  • Push communication is a method of delivering information directly to individuals without requiring them to actively seek or retrieve information.
  • It allows organizations to proactively reach their target audience, providing control over timing and frequency of communication.
  • Push communication offers immediate and direct dissemination of information, personalized and tailored messages, and increased chances of engagement and response.
  • However, push communication can be seen as intrusive and disruptive, and careful consideration should be given to personalization, timing, frequency, and choice of platforms.

Definition of Push Communication

Push communication is a method of delivering information or content directly to individuals, without requiring them to actively seek or retrieve it. This strategy offers several advantages.

Firstly, it allows organizations to proactively reach their target audience, ensuring that important messages are delivered in a timely manner. By pushing information to individuals, organizations can control the timing and frequency of communication, ensuring that recipients receive the necessary information without delay.

Secondly, push communication eliminates the need for individuals to actively seek out information, saving them time and effort. This can be particularly beneficial in situations where time is of the essence or when individuals may not be aware of the information they need.

Benefits of Push Communication

After understanding the definition of push communication, it's important to explore the various benefits that this strategy offers.

Push communication provides several advantages that contribute to its effectiveness.

Firstly, it allows for immediate and direct dissemination of information to a targeted audience. By sending out messages proactively, organizations can ensure that their intended recipients receive the information promptly, without relying on them actively seeking it out.

Additionally, push communication enables organizations to maintain control over the content and timing of their messages. This allows them to strategically align their communications with their overall objectives.

Furthermore, push communication can be personalized and tailored to specific recipients, increasing the chances of engagement and response.

Examples of Push Communication

To illustrate the concept of push communication, let's examine a few examples of its practical application:

  • Push notifications: One common example of push communication is the use of push notifications on mobile devices. These notifications are sent directly to a user's device, providing real-time updates and information about various apps or services.
  • Real-time updates: Push communication is often used to provide real-time updates in various industries. For example, in the transportation sector, push notifications can be used to inform passengers about delays, changes in schedules, or other important information.
  • Breaking news alerts: News organizations utilize push communication to send breaking news alerts directly to their subscribers' devices. This enables users to stay informed about the latest news developments as they happen.
  • App updates: Another example of push communication is when app developers use push notifications to inform users about updates or new features available in their apps.

These examples highlight how push communication can be used to deliver timely and relevant information directly to users, enhancing their overall experience and keeping them informed in real-time.

Limitations of Push Communication

While push communication offers many benefits, it also has its limitations that should be considered.

One of the challenges of push communication is that it can be seen as intrusive and disruptive. Users may feel overwhelmed by the constant stream of notifications and messages, leading to information overload and a decrease in attention and engagement.

Additionally, push communication may not be suitable for all types of content or messages. Some information may require more context or explanation, which isn't always possible with push notifications. In such cases, alternatives like pull communication, where users actively seek out information when they need it, may be more effective.

It's important to carefully consider the limitations of push communication and explore alternative methods to ensure effective communication with your audience.

Best Practices for Implementing Push Communication

To effectively implement push communication, it's crucial to follow certain best practices that optimize engagement and minimize disruption for users. Here are four key strategies to consider:

  • Personalization: Tailor your push messages based on user preferences and behavior to increase relevance and capture attention.
  • Timing: Send push notifications at the right moment when users are likely to be receptive, avoiding periods of inactivity or sleep.
  • Frequency: Strike a balance between keeping users informed and overwhelming them with excessive notifications. Be mindful of not becoming spammy.
  • Clear and concise messaging: Craft short and impactful messages that convey the purpose and value of the notification clearly, encouraging users to take action.

When implementing push communication, it's important to choose the right platforms that align with your goals and target audience. Evaluate different push communication platforms based on their features, scalability, reliability, and integration capabilities.


Push communication is a powerful and effective method of delivering information directly to the target audience. It allows for instant dissemination of messages and ensures that important information reaches the intended recipients promptly.

However, it's important to recognize the limitations of push communication, such as the potential for information overload and the lack of control over the timing and delivery of messages.

By implementing best practices, organizations can optimize the use of push communication and enhance their communication strategies.

Remember, in the fast-paced world we live in, timely and targeted information is key to capturing and retaining audience attention.


  • eSoft Skills Team

    The eSoft Editorial Team, a blend of experienced professionals, leaders, and academics, specializes in soft skills, leadership, management, and personal and professional development. Committed to delivering thoroughly researched, high-quality, and reliable content, they abide by strict editorial guidelines ensuring accuracy and currency. Each article crafted is not merely informative but serves as a catalyst for growth, empowering individuals and organizations. As enablers, their trusted insights shape the leaders and organizations of tomorrow.

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