Setting smart goals for teams

Setting Smart Goals for Teams

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Would you like to improve your organization’s performance? Do you want your people to focus on the right things? Achieving your desired performance level requires setting goals, which guide your behavior. Whether you’re looking to improve revenue, cut costs, or build skills, the process is always the same.

In this article, I will cover how to set goals based on an organization’s overall strategy, and also share examples of goal-setting approaches. These goal-setting techniques will assist you in focusing your efforts and achieving results that set your organization apart.


SMART Goals: Does your Team Lack Focus?

A SMART goal is a specific, measurable, achievable, relevant and time-bound goal. For example, if you have a goal of “I want to lose weight,” this is not a SMART goal because it’s not specific. A SMART goal would be “I want to lose 10 pounds by February 1st.”

SMART goals allow teams to focus on what they want to accomplish and how they will do it.

This can help get everyone on the same page and make sure that no one is working on goals that may be different from the rest of the team.

Setting Smart Goals for Teams

What is SMART Goal Setting Method?

SMART goal setting is a process that uses five key steps in order to achieve a goal. It is also known as the SMARTER approach to goal-setting.

This process has been used by many companies and organizations for decades because it provides a framework for goals that are achievable, measurable, attainable, relevant, and time-bound.

The five steps are:

Specific – tailor the goal or vision to an individual’s or group’s needs.

Measurable – set measurable goals so they can be tracked and you can see your progress towards them.

Attainable – make sure the goals are attainable and not too difficult so they don’t discourage you from pursuing them.

Relevant – is the goal is going to help you accomplish a different objective or not

Why SMART Goal Setting Method is Important for Business Teams

One of the most important things for a business team to have is goals. A SMART goal is a specific, measurable, achievable, realistic and time-bound goal. It is important because it sets the direction that the team needs to take in order to succeed.

In today’s world where everyone wants success overnight there are many unhealthy shortcuts taken by entrepreneurs which can be detrimental for their company in the long run. A SMART goal setting method is a good way for an entrepreneur or business owner to set their team up for success in the future without taking any risky shortcuts.

Setting team and employee goals

How to Set SMART Goals for Your Team?

Goals are nothing without a plan to achieve them. Your team’s success will depend on how well you know each individual and what they can do for the company.

The SMART goals setting process is important for your team to make sure that you have clear goals and are giving everyone on the team a chance to contribute to the business in the way best suited for them.

A good way to set SMART goals is by identifying:

– What would be an important goal that your team could achieve?

– What would constitute success?

– How much time do you think it would take?

– Which members of your team could help them get there?


1. Identify the Objective.

The first step in this process is to know what you are trying for. By setting a goal that your team can accomplish and feel good about.

This will help keep everyone working together towards the same goal with no one slipping off track.

2. Consider the Risks, Relevant Benefits, and Challenging Constraints (RBCC).

Individual and Business Goals are both important. If your goals do not align with the company, or organization’s goal, it will be difficult to accomplish said goal. This doesn’t mean you shouldn’t have individual goals, but that they should be aligned with those of the business so as to give a harmonious result.

When setting goals for your team, you must first consider the risks that could face them when trying to achieve them. Then you will need to look at what benefits there are from doing this goal and how can it help with current issues or problems within your business? Lastly you should also be considering any challenging constraints (i.e., time, financial, etc.) that you will face when trying to accomplish the goal.

You should ask yourself these three questions so your team knows what it is they are working towards and how they can achieve it.

3. Define the Task and Timeframe.

There are three types of goals: long-term, short-term, and medium-term. Long-term goals is usually a difficult or complex goal which will take considerable time to achieve. These should only be used by business owners who have more than one year to complete it. The set timeframe for each goal depends on the complexity of it.

The goal should be a reasonable timeframe that is both challenging but achievable in the time frame given. Repetition can make your team stale and cause them to lose sight of the bigger picture.

4. Set a Checklist for Success.

This is where you and your team put together a list of things that they need to achieve in order to reach that goal. This can include anything from documents, e-mails, phone calls or meeting attendance.

5. Calculate the Resources Needed.

One of the most important aspects that you should consider when setting a goal for your team is how much time and energy they will need. The resources available for your team are limited, so if everyone wants to work on something different there won’t be enough time to spend on each individual task. Make sure everybody has what they need to get the job done.

When setting a goal for your team to accomplish it is important to make sure that they are specific, measurable, achievable, realistic and time-bound. Make sure you keep these five criteria in mind when setting goals because they will help your team succeed in the future.

Setting team goals

6. Check What’s Required and What’s Not.

This section is where you will create a detailed plan of action that your team will need to follow in order to successfully complete their goal. You still want to make sure that everything you put on here is specific about the things that are needed and not full of irrelevant information. It’s important not only for the completion of the goal but for making sure that everyone knows their role and is properly equipped.

An example of SMART goals: a) I will improve my time on the 5k run by 15% in the next 3 months b) To do this I will go running 4 times per week for 30 minutes, follow a healthy diet and get more sleep c) I will weigh myself at the beginning and end of this period to track my progress d) My training schedule, diet plan and step count will be kept on google drive. e) By the end of the 3 months my goal is to have ran a 5k in under 30 minutes

7. Develop Strategies to Achieve Goals.

This is the section where you will develop a plan of action in order to make sure that your team can properly do their jobs. Explain the importance and rationale behind each step, but don’t go overboard: a 30-page document probably isn’t necessary if it’s only going to be read by a handful of people.

8. Set a Deadline and Checkpoint.

Goals often fail because of the lack of a timeline, so make sure to include one. You can either do this at the beginning or end of your plan. Setting small time checkpoints will help emphasize how much progress has been made as well as showing future goals for teams that may need motivation.

9. Discuss and Approve with the Team.

Make sure you discuss your strategic plan with everyone involved. They may have some insight that you never considered or offer suggestions on how to improve your plan. This will help make sure no one is left out of the process and understand what they need to be doing. Approval from everyone will let them know this is a priority for their organization and that they are a part of the process.

10. Publicize Your Team’s Goal.

Make your team’s goal known, either through an email to the whole company or make it a public announcement. This makes people aware of what is happening and helps build excitement for the team. It also ensures that no one on your team is drifting while thinking their work will go unnoticed.

11. Track Progress and Keep Measurements.

Your team’s goal may be more than just one task, but a series of smaller tasks. It is important that you track the progress of each step in order to make sure everything goes according to plan. You should also take measurements along your way in order to determine if the needed resources are being used as efficiently as possible.

12. Review and Revise If Needed.

Review your strategic plan periodically to make sure it’s still relevant, useful and necessary for the continued success of your team. You may also find that some steps have been completed faster than expected or need to be altered slightly. Your goal is to accomplish everything within

13. Reward team and individual goals.

Goals have a tendency to fail if there is no follow through. Depending on the goal you created, you may need to reward and encourage your team along the way. This will help them realize how important this task is for reaching their final destination and make sure everyone stays efficient and motivated.

14. Communicate with Your Team.

Empower your team by communicating with them. This will help keep everyone informed about the progress of every member on your team and make sure they are all working off the same page. The more informed everyone is, the faster you can accomplish your goal.

15. Follow this Process for Each Project Where Necessary

With each different goal your team will have you can use this simple, step by step method to help gain focus as well as achievement. This is important because these small goals will help keep teams moving forward and progressing towards their final destination.



Setting realistic SMART goals help a business team stay focused on their objectives without taking any stressful or risky shortcuts. The SMART goal setting method helps to ensure that you have realistic goals while maintaining a positive outlook for your team.

It is important to remember, however, that not all business teams are alike. Each team will be different in their strengths and weaknesses and the way they operate due to each individual’s contribution. Therefore knowing the people on your team is key to set realistic goals for them based on their strengths and weaknesses.


  • eSoft Skills Team

    The eSoft Editorial Team, a blend of experienced professionals, leaders, and academics, specializes in soft skills, leadership, management, and personal and professional development. Committed to delivering thoroughly researched, high-quality, and reliable content, they abide by strict editorial guidelines ensuring accuracy and currency. Each article crafted is not merely informative but serves as a catalyst for growth, empowering individuals and organizations. As enablers, their trusted insights shape the leaders and organizations of tomorrow.

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