Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your business for a long time.
At one time or another, you’ve probably asked yourself, “how can we increase lead generation?” This training breaks down highly effective lead generation strategies so you can optimize your efforts to attract and convert qualified prospects.
What you will learn:
A lead generation strategy includes tactics that attract interested prospects and convert them into leads. A lead is a person who has shown interest in your brand by taking some action. They have shared their contact details or otherwise implied that they may want to do business with you.
Both B2C and B2B lead generation strategies include four components.
– Lead Capture: a way to collect information from a lead. Information may include the lead’s name and contact information as well as relevant qualifying details about them or their organization (e.g., business name, position, number of employees).
– Lead Magnets: an incentive that drives prospects to become a lead.
– Lead Qualification: a process that uses the lead’s information to determine how likely they are to buy.
– Lead Segmentation: the process of segmenting leads based on their information, habits, and activities (e.g., job title, lead magnet attracted them, pages they visited on your website).
In this course we discuss some lead generation strategies that you can use to support each of these components. We’ve also included real life lead generation examples to illustrate how these strategies can be put to use.