Marketing Psychology and Theories - Online Business School

Social Proof: The Power of Peer Influence

Explore how Social Proof: The Power of Peer Influence shapes buying decisions and builds trust through user reviews and expert endorsements.

Unlock the secrets of Prospect Theory: Understanding Risk and Reward to make smarter decisions in finance, business, and life.

Discover how the Scarcity Principle leverages urgency and desire to boost sales. Unlock persuasive marketing strategies for conversion optimization.

Discover strategies for Cognitive Dissonance: Reducing Buyer’s Remorse to enhance customer satisfaction and build brand loyalty.

Unlock competitive strategy insights with Porter’s Five Forces, your key to understanding market dynamics and securing industry advantages.

Master your marketing strategy with insight into The 4 Ps of Marketing: Product, Price, Place, Promotion—a guide to business success.

Discover how The 7 Ps of Service Marketing: People, Process, Physical Evidence shape exceptional service experiences.

Unlock the potential of Behavioral Marketing Theories to understand consumer behavior and increase engagement with targeted strategies.

Explore STP Marketing essentials: Segmentation, Targeting, and Positioning strategies to drive successful brand marketing and growth.

Discover how The BCG Matrix: Portfolio Analysis for Growth can optimize your business strategy and drive market success.