Understanding CPC and CPM Basics Before deciding which bidding model works best, it’s important to break down what CPC and CPM mean. Cost-per-click (CPC) charges advertisers only when someone clicks on their ad. Cost-per-thousand impressions (CPM) charges based on every 1,000 times an ad is displayed, regardless of clicks. Both approaches can be effective, but…
What’s the Deal With Banner Ads? You’ve definitely seen banner ads before. They’re the little boxes at the top or sides of websites showing off a product, a deal, or a brand. They’re everywhere online. But here’s the thing: most people ignore them. That’s called “banner blindness,” and it’s real. People have gotten so used…
In today’s fast-moving digital landscape, an outdated advertising strategy can do more harm than good. What worked five years ago may no longer resonate with audiences or deliver the returns you’re expecting. If your campaigns are stagnating or underperforming, it may be time to rethink your approach. Sometimes, seeking expert insights through marketing consulting services…
In a world dominated by digital communication, you might wonder if direct mail still has a place. The truth is, it remains a powerful tool for businesses looking to connect with their audience in meaningful and effective ways. Direct mail offers a tactile and personal experience that emails and digital ads simply can’t replicate. When…
If we talk about the task of acquiring customers in the crazy world of SaaS, you’d know that the game has changed. Especially if I have to talk about the digital marketing domain. Programmatic advertising is something that can make your SaaS funnel go from bad, to ‘ah, that’s what’s gonna get us results!” Let’s…
If you’re running a business, chances are you’ve thought about using social media ads. But here’s the big question: Are you doing it right? Social media ads have the power to drive traffic, generate leads, and increase sales. But without the right strategy, your budget can disappear fast, making it a costly and not beneficial…
To effectively strengthen your company’s image, a series of strategic advertising techniques can be employed. Building a positive reputation while simultaneously enhancing visibility requires creativity, consistency, and an understanding of your target audience. By choosing the right methods, any company can create a lasting impression and foster a loyal customer base. The right advertising strategies…
As an advertising channel that’s typically associated with brand awareness or direct response campaigns, digital out-of-home advertising can play a significant role in driving organic traffic to your business website. DOOH advertising involves placing dynamic, high-impact visuals on digital screens in public spaces such as shopping centres, transport hubs, and busy streets. Using this method,…
PPC (Pay-Per-Click) advertising is one of the most popular marketing solutions on the web. It is a model where advertisers pay a fee every time one of their ads is clicked. One platform where PPC is extremely popular is Amazon. On Amazon, sellers bid on keywords, and when a shopper’s search matches a seller’s keywords,…
What is social media management? Social media management involves planning, posting, measuring, and interacting with posts on social networking sites such as Facebook, Twitter, Instagram, LinkedIn and the lot. However, this process is not a mere stay informed and responding to the updates that are posted on the fan pages. It is about the overall…
