Maslow’s Hierarchy of Needs: A Complete Guide
Explore Maslow’s Hierarchy of Needs and its influence on motivation theory and human behavior. Dive into the steps toward self-actualization.
The Scarcity Principle: Creating Urgency and Desire
Have you ever rushed to buy something before it was gone? Scarcity greatly affects our buying choices and a company’s success. But what is the scarcity principle, and how do marketers use it to boost demand? Let’s dive into the psychology behind this key marketing tactic. Key Takeaways The scarcity principle says that when something…