E. Jerome McCarthy: The 4 Ps of Marketing and Their Lasting Impact
Explore E. Jerome McCarthy’s enduring legacy through the 4 Ps of Marketing: Product, Price, Promotion, and Place, shaping modern marketing strategies.
Key Figures in Marketing Theory
Explore the minds shaping marketing: Learn about key figures in Marketing Theory, from Philip Kotler to Seth Godin.
The 4Cs of Marketing: Customer, Cost, Convenience, Communication
Explore the 4Cs of Marketing: Customer, Cost, Convenience, Communication, to enhance your marketing strategy and customer experience.
The 4 Ps of Marketing: Product, Price, Place, Promotion
Master your marketing strategy with insight into The 4 Ps of Marketing: Product, Price, Place, Promotion—a guide to business success.
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