Marketing Evolution

Business and Entrepreneurship

E. Jerome McCarthy: The 4 Ps of Marketing and Their Lasting Impact

Explore E. Jerome McCarthy’s enduring legacy through the 4 Ps of Marketing: Product, Price, Promotion, and Place, shaping modern marketing strategies.

Marketing Psychology and Theories

The Evolution of Marketing Thought

Explore the journey from traditional to modern practices in ‘The Evolution of Marketing Thought’ and its impact on strategies today.

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