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Beginner to Advanced Online Business Training

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Online Business School
Online Business School
Beginner to Advanced Online Business Training

Consumer Behavior

AIDA Model: From Awareness to Action in Sales
Sales Psychology and Theories

AIDA Model: From Awareness to Action in Sales

Are you finding it hard to grab your audience’s attention and boost sales? The AIDA model might be your answer. It’s a classic marketing strategy that has helped businesses for over a century. But how does it fit in today’s fast-paced digital world? Let’s dive into how the AIDA model takes you from awareness to…

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The Philosophical Roots of Marketing
Marketing Psychology and Theories

The Philosophical Roots of Marketing

Explore the intriguing connection between marketing strategies and the deep-rooted philosophies that shape consumer behavior and ethics.

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The Evolution of Marketing Thought
Marketing Psychology and Theories

The Evolution of Marketing Thought

Explore the journey from traditional to modern practices in ‘The Evolution of Marketing Thought’ and its impact on strategies today.

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The Impact of Economic Theory on Marketing
Marketing Psychology and Theories

The Impact of Economic Theory on Marketing

Explore how economic theory shapes marketing practices, from consumer behavior to pricing strategies, for market success.

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Key Figures in Marketing Theory
Marketing Psychology and Theories

Key Figures in Marketing Theory

Explore the minds shaping marketing: Learn about key figures in Marketing Theory, from Philip Kotler to Seth Godin.

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Is the AIDA Model Still Relevant?
Marketing Psychology and Theories

Is the AIDA Model Still Relevant?

Explore the enduring impact of the AIDA Model on marketing strategies and whether it remains a key player in driving consumer behavior today.

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Case Study: How a Brand Applied the Social Exchange Theory
Marketing Psychology and Theories

Case Study: How a Brand Applied the Social Exchange Theory

Explore a real-life case study on how a brand harnessed social exchange theory in marketing to enhance customer relationships and loyalty.

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The Ethics of Neuromarketing
Marketing Psychology and Theories

The Ethics of Neuromarketing

Explore the critical balance of consumer privacy and cutting-edge marketing as we delve into the ethics of neuromarketing.

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Critiquing the Effectiveness of the AIDA Model in Digital Age
Marketing Psychology and Theories

Critiquing the Effectiveness of the AIDA Model in Digital Age

Explore how the AIDA model fares in today’s digital marketing landscape for engaging customers and driving conversions.

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How Neuromarketing is Changing Advertising
Advertising Insights | Marketing Psychology and Theories

How Neuromarketing is Changing Advertising

Explore the impact of neuromarketing on advertising as we delve into consumer behavior analysis and cutting-edge emotional advertising strategies.

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