Jessica Stansberry – YouTube and online marketing.
Jessica Stansberry has become a top name in YouTube marketing and online strategy. She started with just a camera and a strong will. Now, her YouTube channel is a go-to spot for entrepreneurs wanting to grow online.
Her knowledge comes from real-life experiences in online marketing. She quickly saw YouTube’s power for getting noticed. Today, her channel helps entrepreneurs boost their online visibility.
Jessica’s company, Hey Jessica LLC, helps content creators every day. She teaches about YouTube growth and using Instagram to grow. Her Instagram posts and reels are full of motivation, showing how she keeps her audience engaged.
Key Takeaways
- Jessica Stansberry is a leading figure in YouTube marketing and online marketing strategy.
- Her expertise comes from personal experience and in-depth understanding of digital content creation.
- She leverages YouTube’s search engine capabilities to maximize visibility.
- Jessica offers courses on topics like YouTube growth and Instagram sales strategies.
- Her Instagram content focuses on motivational posts and reels to attract new followers.
- Planning content in advance is crucial for maintaining consistency and engagement.
Meet Jessica Stansberry: The Entrepreneur Behind the Brand
Jessica Stansberry went from a determined teen to a recognized entrepreneur. She leads Hey Jessica LLC and shares her marketing strategies. She helps ambitious content creators and new entrepreneurs.
Jessica Stansberry: A Journey from Go-Getter to Entrepreneur
Jessica Stansberry moved from photography to education, showing the shift needed for success. She faced challenges turning a hobby into a business. She learned to think like an entrepreneur.
Her hard work paid off, building a big online following on YouTube with over 100,000 subscribers.
Hey Jessica LLC: Empowering Content Creators
Hey Jessica LLC helps content creators and entrepreneurs use video marketing, podcasting, and social media. Jessica’s brand offers educational resources for financial success and creative fulfillment. She teaches about mindset shifts and making money online.
She runs a marketing agency, manages social media, and has a membership program, Crash. This program helps content creators improve their skills.
Here’s a look at the tools Jessica Stansberry uses:
| Tool | Purpose |
|---|---|
| Canon D70 | Video Recording |
| Ring Light | Video Lighting |
| ATR2100 | Microphone |
| Zoom H1n | Portable Audio Recording |
| Premiere Pro | Video Editing |
| MemberVault | Managing Online Courses |
| GoodNotes | Notetaking |
| Keywords Everywhere | SEO Research |
Jessica Stansberry is dedicated to sharing knowledge and tools. She is a business coach and advocate for digital marketing success. Her growth inspires and helps the next generation of creators and entrepreneurs.
Using YouTube to Grow Your Business
Building a successful business on YouTube is a big task, but Jessica Stansberry has done it well. She shares tips on how to grow your brand on this platform. From keeping up with uploads to using smart YouTube SEO, she shows how to succeed.
Consistency in Content Creation
Content creation consistency is key, says Jessica Stansberry. Posting videos often keeps your viewers coming back and tells YouTube your channel is worth watching. With over 100,000 subscribers, the Jessica Stansberry YouTube channel proves the value of regular updates.
By using one YouTube video, Jessica has grown her online presence across different platforms. This shows how important it is to keep your content consistent and up-to-date.
Importance of Quality Titles and Thumbnails
Your video’s title and thumbnail are what grab attention first. Good titles and eye-catching thumbnails can boost your video’s views. Jessica offers tips on making titles and thumbnails that draw in viewers, helping you gain subscribers and customers.
Leveraging YouTube SEO for Discoverability
Knowing YouTube SEO is key for creators wanting to grow online. Jessica uses keyword research, optimizing video descriptions, and relevant tags to help people find her videos. These strategies can help your business reach more people and get recommended by YouTube.
Since 99% of Jessica Stansberry’s audience found her on YouTube, mastering its SEO is crucial for business growth. Follow her advice on consistency, quality, and smart SEO to build a loyal subscriber base. This can lead to more sales and brand loyalty.
Jessica Stansberry’s Social Sales Strategy
Jessica Stansberry’s social sales strategy is all about commitment, consistency, and precision. She shows how to use different tools and platforms together for a strong marketing plan. This approach has given her great results in digital marketing.
Commitment and Consistency
Jessica believes in the power of being consistent. She plans every post and interaction carefully. This keeps her audience coming back for more.
By sharing valuable content regularly, she builds a strong community. Her followers look forward to her updates.
Integration of Instagram as a Nurture Tool
Instagram is key to Jessica’s strategy. She uses posts, stories, and reels to connect with her audience. It’s a way to build relationships and turn followers into loyal customers.
Effective Use of Podcast to Build Trust
The Jessica Stansberry podcast is great for building trust. It’s at the bottom of her sales funnel. Here, she shares insights and personal stories.
This builds credibility and guides listeners to her products, like digital courses and webinars.
Jessica focuses on the WIIFM (What’s-In-It-For-Me) principle. She makes sure her audience sees the value in her products. This approach engages her audience and encourages them to act.
| Podcast Statistic | Details |
|---|---|
| Total number of recommended marketing podcasts | 8 |
| Total number of podcasts hosted by women | 4 out of 8 |
| Number of podcast hosts who are CEOs | 2 out of 8 |
| Podcasts with a focus on agency scaling | 3 out of 8 |
| Podcasts specifically catering to female entrepreneurs and health/wellness businesses | 1 out of 8 |
| Podcasts series with over 2,500 episodes | 1 |
| Podcasts with a focus on digital courses and webinars | 1 out of 8 |
| Geographical reach of The Digital Marketing Podcast | 180 countries |
| The Strategy Hour Podcast weekly episodes | Twice-weekly |
| Marketing podcasts recommended by Jessica Stansberry | 1 |
Content Creation Process and Repurposing Strategies
Jessica Stansberry’s way of making content is truly innovative. She uses content repurposing to reach more people without losing quality. At the heart of her strategy is making core content like videos and speeches. Then, she turns these into different formats.
She breaks down each core piece into 15 different formats. These include social media clips, Pinterest pins, and even email newsletters. Other formats include infographics, short videos, podcasts, and e-books.
Interactive content, guest posts, and case studies are also part of the mix. She also uses slide decks, FAQs, forum posts, and live Q&A sessions.
Infographics, for example, get shared a lot more than other content. Visuals like infographics and videos do great on Instagram and TikTok. This fits well with a strong digital content plan.
Online course creation also gets a boost from this strategy. Since most people look up products online before buying, varied content helps reach more people. SEO and keyword research make sure the content is easy to find online.
| Statistical Insights | Impact on Content Strategy |
|---|---|
| Businesses with a blog generate about 67% more leads | Blogging converts subscribers into customers, enhancing digital content strategy. |
| Infographics boost sharing rates by 300% | Enhances social media engagement through visually appealing content repurposing. |
| Pages with at least five reviews have a 270% higher conversion rate | Builds trust and drives sales, crucial for online course creation. |
| Every dollar invested in email marketing brings an average return of $38 | Supports the sustenance of a comprehensive digital content strategy. |
Keeping content consistent and high-quality across all formats is key. It builds trust with the audience and helps with brand recognition. Jessica Stansberry’s methods show how to adapt content for different audiences and search engines for the best results.
### Jessica Stansberry’s Perspective on Social Media Platforms
Jessica Stansberry has a unique view on using social media. She sees the value in each platform for a strong digital marketing plan. She highlights the power of YouTube as a search engine and the need for cross-platform content strategies.
Why YouTube is a Search Engine
For Jessica, YouTube is more than a social media site; it’s a search engine. It has SEO potential, making it easy for businesses to be found by users. This is key for marketing, as it helps with visibility and engagement.
Stansberry says making good content for YouTube can bring in a lot of traffic and engagement. By treating YouTube like a search engine, businesses can use long-tail keywords and catchy titles. This makes their content easier to find.
Cross-Platform Content Strategies
Jessica also focuses on cross-platform content strategies. She believes in sharing top content on different platforms to reach more people. For example, a hit topic on Instagram could be turned into a blog post or podcast episode.
Her podcast, “In Your Ear Balls,” shows this strategy well. It offers marketing tips and uses humor to keep listeners interested. The podcast aims to help entrepreneurs by sharing insights that work across various platforms.
“In Your Ear Balls offers a vibrant and no-nonsense approach to marketing. It’s a platform where fun meets practicality, ensuring valuable takeaways for the audience.”
| Strategy | Platform | Example |
|---|---|---|
| YouTube as a Search Engine | YouTube | Optimizing videos for discoverability |
| Cross-Platform Content | Instagram, Blogs, Podcasts | Expanding an Instagram topic in blog posts |
Jessica’s social media strategy combines YouTube as a search engine with cross-platform content. This approach makes sure content gets seen and keeps people engaged across platforms. It boosts the impact of her digital marketing strategies.
Jessica Stansberry: Local Marketing Impact and Agency
Jessica Stansberry shines in online marketing and helps local businesses too. She uses a special social media strategy for small businesses. This approach boosts lead generation and sales. She knows that a custom plan can make a big difference, no matter the business size.
Jessica gives local entrepreneurs the tools and insights they need to succeed. Her approach makes social media marketing work for businesses of any size. Her work also shows how small businesses can change the local business scene for the better.
| Statistic | Details |
|---|---|
| $34 billion | Raised worldwide through crowdfunding in 2015 |
| 2010 | Jessica Stansberry left her full-time job to help online business owners |
| JB Media Group | Founded by Justin Bellame in 2011, offers various digital marketing services |
| Dana Dorroh | Award-winning entrepreneur with over 25 years of business experience |
| Suzanne Reilley | Worked with hundreds of repeat clients in her career |
| Conversion Copywriting | Specialized form of copywriting focused on converting readers into customers |
| Voice of Customer | Research emphasized as crucial for effective conversion copywriting |
| Jeff Walker | Product Launch Formula is a recommended resource for copywriting |
| Joanna Wiebe | Copyhackers is a recommended resource for copywriting |
| Donald Miller | StoryBrand is a recommended resource for copywriting |
Conclusion
Jessica Stansberry’s journey shows how hard work and smart planning can lead to success. She used YouTube to grow her business by making great content. Her story teaches us how to use digital platforms to get real results in marketing.
She used social media and podcasts to build trust and sell more. Her strategies show how important it is to be dedicated and consistent online. She also shared tips on making content that works well on different platforms.
Jessica has made a big impact in local marketing and running her agency. Her story is a guide for entrepreneurs wanting to grow their businesses. She shows how to use digital tools to succeed and offers lessons on growing a business online.
Source Links
- Episode 73: The Social Sales Strategy with Jessica Stansberry — Gillian Perkins
- Jessica Stansberry of Hey Jessica: From Avocation To Vocation; How I Turned My Hobby Into A Career
- Unleashing Your Content Creation Power with Jessica Stansberry | Jen Vazquez Media | Pinterest Management + Marketing Strategist
- EP 274: The Tools That Power A Content-Driven Business With Grit Host Jessica Stansberry
- Why I decided to start a YouTube channel for my Business
- The Best Content Creation Tips for Teachers with Jessica Stansberry · Kayse Morris
- In Your Ear Balls Podcast with Jessica Stansberry Archives | Jen Vazquez Media | Pinterest Management + Marketing Strategist
- Instructional Designers take note – We’re all in Sales
- 14 tips to repurposing content Archives | Jen Vazquez Media | Pinterest Management + Marketing Strategist
- 16 fool-proof marketing strategies for online courses
- core content Archives | Jen Vazquez Media | Pinterest Management + Marketing Strategist
- 8 Must-Listen Podcasts for Actionable Marketing Tips and Expert Insights | Jen Vazquez Media | Pinterest Management + Marketing Strategist
- social media Archives | Jen Vazquez Media | Pinterest Management + Marketing Strategist
- 2017 Summit Speakers
- Podcast Archives | Jen Vazquez Media | Pinterest Management + Marketing Strategist
- The Boss Mom Podcast
