How to Write SEO-Friendly Content with the Help of Paraphrase Tool?
SEO writing is all about creating content that is unique, readable, free from errors, and delivers what is promised in the title and what readers are looking for.
Search engines rank SEO-friendly content on the top of SERPs (search engine result pages) with all the aforementioned characteristics. However, creating such content isn’t easy since a lot is involved in the process, and one is paraphrasing.
Whether one needs to incorporate existing ideas and information in a fresh manner or improve tone and style to engage the audience, paraphrasing is used a lot when writing SEO content. Luckily, there are paraphrasing tools to help us with this.
But, can a paraphrase tool help you write SEO-friendly content? The answer is yes, but it is important to know how and that’s what we’ll be discussing in this article. So read on.
1. Improve Readability
Content readability means how easy it is for readers to understand and follow the content on a page. Readers better engage and read the content that is:
- Easy-to-skim
- Easy-to-follow
- Has clear messaging
And with more engagement comes a lesser bounce rate. Search engines use these signals to rank your content higher on search result pages.
But how can a paraphrasing tool improve content readability and engage the readers? Well, it does so by simplifying complex sentences and improving their structure.
A paraphrase tool breaks down long, complicated sentences into shorter, more digestible ones. This can make your content easier to read and understand.
In addition, the paraphrasing tool can help rephrase awkward sentences into more readable and engaging ones, as can be seen in the image below. This further improves user experience and minimizes bounce rates.
2. Create Plagiarism-Free Content
Search engines rank new and valuable information. If a website is found copying or using the same information from existing resources, Google penalizes it and drops its ranking.
When you research and collect data to write on a topic, you can sometimes accidentally end up using the information just as it is in your content. A paraphraser can help you in such instances and save your rankings.
The tool rewords content and changes the sentence structure. The content becomes unique even if the underlying information is similar.
With this, a paraphrasing tool removes instances of duplicate content and saves your website from future negative SEO impacts.
3. Save Content from Keyword Stuffing
Paraphrasing tools use advanced artificial intelligence and natural language processing algorithms to read the text and understand its context properly.
Interestingly, these AI and NLP algorithms are smart enough to catch the ‘oddly-used’ keywords as well. They can not only find them but also correct them while paraphrasing; they can synonymize them or completely remove them as per the intent.
For your information, these tools only remove repetitive keywords or terms that feel unnatural and break the content flow but keep the ones that are natural and necessary. This way, they help content creators naturally incorporate keywords to rank on search engines.
4. Maintain the Right Tone and Style
Alongside sentence structure and valuable information, the tone and style of the content also matter a lot to engage with the readers.
For example, if the audience is professional and knowledgeable, it becomes important to maintain a formal tone to be more professional and relevant.
However, in case you don’t know how to maintain a particular tone and style in your content, a paraphrasing tool can help. These tools paraphrase text using the relevant words, synonyms, and phrases to bring in the right tone as per the audience.
As mentioned earlier, better engagement lowers the bounce rate and improves search engine rankings. So, when you embed the right tone and style via a paraphrase tool to improve engagement, it also improves the search rankings.
Conclusion
A paraphrase tool can be used in many ways to write SEO-friendly content. First, they simplify your text. These tools break down complex sentences into shorter, easier-to-read ones improve readability, and reduce bounce rates.
They also help avoid plagiarism. For this, these tools reword content and change sentence structure to make the content unique while keeping the original meaning.
Paraphrase tools can correct awkward sentences and maintain a natural flow. They also adjust or remove repetitive keywords to save the content from keyword stuffing. Additionally, they ensure the tone and style match your audience, whether formal or casual.
