How to Use AI for Effective SEO Writing?

AI has simplified nearly everything.  From writing and marketing to SEO, AI is being used at a large scale. We are seeing a growing demand for SEO tools featuring artificial intelligence technology. 

Now SEO experts/writers can automate their repetitive tasks with the greatest accuracy, such as keyword research, content creation, analysis, and optimization. However, many still don’t know how to make the most of AI for producing SEO-optimized content. In this blog post, we will talk about how one can use AI to craft SEO-friendly articles and other textual material.

Ways AI Can Offer Assistance in Producing SEO-Friendly Content

Since AI has evolved so much in the last couple of years, it can help you with several tasks related to writing. From finding relevant topics to creating and optimizing content, AI can do it all. Let’s discuss this in detail below;

Finding Relevant, Trending Topics

Topic research is very important, as choosing the wrong topics with little to no search volumes will yield no fruitful results; instead, it’ll waste your time and efforts. This is where AI-powered tools can offer assistance for finding trending topics that match your niche.

Artificial intelligence is evolving at a fast pace. It is now capable of searching the web in real time. Google’s Gemini and Perplexity AI are good examples of this. Using these AI-powered solutions along with SEO tools like Google Trends will go a long way toward helping you choose the right topics.

Let’s understand this through an actual example. Let’s say you want to get topic ideas for your pet blog. We’ll use Perplexity.ai to find what it has to suggest.

Here’s how Perplexity.ai responds to our provided prompt ‘’provide me a list of new, trending topics for a pet blog’’:

It provides different ideas to proceed with, and all of them make sense. Getting help from such tools will serve as a good starting point to devise an effective content strategy to target your desired audience.

Performing Keyword Research

Finding relevant keywords and phrases is something SEO experts and writers have to go through. However, AI has made things a lot easier. Many keyword-finding tools use AI to offer better results with the highest accuracy. 

Gone are the days when we had to spend several hours finding the right keywords. But now, AI-based keyword-finding tools like SEMrush and Optimo Keyword Research Tool, can suggest relevant key terms matching your topic and industry in no time. Incorporating such wording in your writing will increase your chances of your content ranking high in SERPs.

The following is the snippets of the output of Optimo Keyword Research Tool, which provides us with the list of relevant keywords related to our primary keyword, which is ‘’buy t-shirt online.’’

The AI keyword-finding tool suggested relevant and semantic keywords in the blink of an eye. So, this is how AI can help simplify your keyword research process.

Creating SEO-Optimized Content

Once you have the keywords, half the research is done. Now craft some catchy titles and start writing. But SEO writing is not easy because you have to keep in mind several factors. You need to be careful while choosing words, sentence structure, headings, sub-headings and even intent of the content.

Writers often find it hard to incorporate SEO wording into their content without looking weird or promotional. Google has released many updates targeting content using keywords excessively. It doesn’t mean that you should leave SEO keywords altogether; instead, you will need to use them sparingly without giving the impression that content has been crafted for search engines only. 

Doing it manually can feel like an intimidating task.  This is where you can leverage AI-powered writing tools such as Paragraph Generator that can create impactful paragraphs while naturally incorporating SEO wording. It’s all about the prompt you give to the tool.

Let’s break it down through an actual example. We’ll give the following prompt to the aforementioned paragraph generator: 

‘’Write a paragraph on the topic of Making the Most of AI Tools for Digital Marketing. Use the keywords: ‘’AI-powered marketing,’’ ‘’automation in digital marketing.’’ Must use these two keywords naturally in the paragraph.’’

Upon entering the above prompt into the tool, here’s what it returned with:

The tool did it smartly as you can see in the above screenshot. The highlighted wordings are the keywords we included in the prompt asking the tool to incorporate them into the output paragraph naturally. Doing it manually would have taken a lot of time and there would be chances of keywords sounding weird or unnatural. 

Analyzing Content for Improvement

Poor quality content doesn’t rank, let alone get indexed by the search engines. Finding improvement areas manually can often feel like an uphill task. AI-powered tools like Surfer SEO and Hemingway can prove beneficial in measuring the quality of the content. 

All you need is to enter the text into the tool and it will provide you with a report explaining the potential problems, which you can easily fix to improve the quality of the content. The following picture is the analysis report offered by Hemingway for our provided text:

Catching and fixing such problems gets a lot easier when you have such tools on your side. You will always create reader- and SEO-friendly content, improving your chances of ranking high in SERPs.

Final Words

Using AI is the need of the hour. You can simplify your SEO writing by switching to AI-powered solutions. From keyword research, content analysis, and content creation to optimization, AI can assist you with everything. We have discussed how one can use AI-based tools or solutions to take their SEO writing to the next level. You can explore these tools yourself to see how they can prove useful for your specific writing needs.