Content Marketing vs. Traditional Ads: A Comparative Study
Publicity is all around us, even when we aren’t aware of it. Advertising has been used since ancient times to describe items and their greatest attributes. Nowadays, advertising is one of the most significant components of product and service promotion, and it is employed practically everywhere. Advertisements on television, radio, in clips, videos, and movies, as well as numerous sorts of outdoor advertising, are available today and surround millions of people each day. Furthermore, advertising is the most essential commercial engine and one of the new ways to promote a company on social media.
Large companies spend vast sums from their reserve budget to popularize their products and services, applying traditional advertising marketing as understood by current marketing specialists. Hundreds of people and sometimes even stars may be involved in the creation of such advertising projects, so that the brand of the advertised product is in full view of all. Then the lion’s share of the company’s budget is spent on buying advertising time, installing huge billboards with advertisements and other digital promotion.
For individuals who cannot afford multi-million dollar budgets, there are less effective forms of digital advertising, such as handing out fliers, publishing in newspapers and magazines, and so on. Unfortunately, in terms of actual usage rate, such advertising efforts frequently result in poor consumer conversion, therefore as technology advances, they are replaced by internet advertising. In this post, we will study how internet advertising may compete with traditional advertising solutions, as well as why some advertising services are so low-cost and have a high client conversion rate.
Comparing content marketing and traditional advertising
As we said above, traditional advertising is mostly available to the big players in the industry. Of course this league also has its own competition for airtime and other lucrative offers, but if you compare the scale and costs, content marketing is much cheaper and it is surprisingly flexible to customize. Content marketing can also be applied to a variety of fields and can even advertise things that cannot be presented on television, such as virtual games or handmade goods. However, these are not all the advantages of content advertising over traditional advertising. We have broken down the main indicators in the two areas of advertising promotion and provide you with the obvious facts:
- Compared to traditional advertising, which grabs huge sums from companies’ budgets, content marketing comes at a low investment and customization cost. This allows almost any advertiser to utilize content marketing in their marketing campaigns, promos and other promotions. You can find out about quotes for social media promotion at Jaynike.com;
- Network advertising can cover both huge layers of audience across regions and countries, as well as point users. For example, by applying content marketing, you can set up targeting specific users of a certain age, gender and even location. In traditional advertising there is no customization, you can only hope for impressions and the best conditions for display ads;
- While in traditional advertising you have to fight for airtime, clearly adjusting to the schedule of advertising platforms, radio stations, television, applying content marketing, you push back on your own plan and development. Do promo and advertising when you need it, and do not need to wait for the allocated airtime and delay advertising hot offers. For example, using Jaynike services, you can see the result of your promotion already in the first hours after purchasing promotion packages.
Content Marketing Services from Jaynike Services
Jaynike company has existed on the market of content marketing relatively recently, but its quality of execution of orders and confident support of users, won the trust of customers and today this company is a leader in its field. Let’s add to this the fact that Jaynike service is able to build unique mechanics of interaction with any social networks and promote your product or service as necessary in your marketing plan. The main pros for promoting content through Jaynike are listed below:
- Experienced team. The services provided by Jaynike are of high quality and unique, thanks to the well-coordinated work of an experienced team. Jaynike managers will help you create a unique strategy or find the best and most profitable promotion package based on your plan;
- Quality subscriptions, likes and views. This is one of the key benefits of this platform as it provides technically valid subscribers indistinguishable from organic growth, no suspicious algorithms with views, and among other things, will prevent your account from being banned;
- Fast results are achieved immediately after purchasing the program. The results of the marketing campaign can already be viewed without the need for significant customization immediately after purchasing the promotion package.
