Marketing Psychology and Theories - Online Business School

The Philosophical Roots of Marketing

Explore the intriguing connection between marketing strategies and the deep-rooted philosophies that shape consumer behavior and ethics.

Explore the journey from traditional to modern practices in ‘The Evolution of Marketing Thought’ and its impact on strategies today.

Explore how economic theory shapes marketing practices, from consumer behavior to pricing strategies, for market success.

Explore the minds shaping marketing: Learn about key figures in Marketing Theory, from Philip Kotler to Seth Godin.

Explore how Big Data transforms consumer privacy, its challenges, and the balance between data analytics and privacy rights.

Explore the evolving landscape of The Future of Advertising: Traditional vs. Digital, as new technologies reshape the industry.

Explore key strategies for Measuring the ROI of Content Marketing to optimize your campaigns for better engagement and revenue growth.

Explore how The Role of Artificial Intelligence in Marketing is transforming strategies for personalized, efficient, and data-driven campaigns.

Explore how The Impact of Social Media on Consumer Behavior shapes purchasing decisions and brand interactions in the digital age.

Explore the enduring impact of the AIDA Model on marketing strategies and whether it remains a key player in driving consumer behavior today.