Bryan Kramer

Bryan Kramer – Human to Human marketing, online courses.

Imagine being at a packed marketing conference. Everyone is buzzing, exchanging cards, and saying hello. Then, Bryan Kramer, a marketing expert, steps up. He’s known for Human to Human marketing, or H2H marketing. His words are so real and relatable, the room falls silent.

He tells a story about the ALS Ice Bucket Challenge. It shows how true connections touch us more than just marketing words. Soon, everyone sees Kramer’s unique approach to marketing. He makes it all about people, not just sales.

Bryan Kramer’s online courses, like the “Own Your Line” series, offer more than just theory. They give marketers practical strategies for a human-focused approach. For a small price, you get a year’s worth of knowledge, workshops, coaching, and a special Facebook group. It’s all about making marketing personal and real.

Key Takeaways

  • Human to Human marketing focuses on real connections.
  • Bryan Kramer’s courses help marketers switch to H2H marketing.
  • Marketing should meet human needs like Connection, Contribution, and Growth.
  • The ALS Ice Bucket Challenge worked by connecting with people’s needs.
  • For Millennials, believing in a brand’s mission builds loyalty.
  • “Own Your Line” offers great value with workshops and coaching.
  • Being real in marketing builds lasting connections.

Introduction to Human-to-Human Marketing

Human-to-Human (H2H) marketing is a big change in marketing. It’s all about real talks and true connections. It moves away from old B2B and B2C ways.

What is H2H Marketing?

H2H Marketing puts the focus on the human side of marketing. It doesn’t just split people into buyers or businesses. Instead, it’s all about feeling, keeping it simple, and being real.

This method believes every talk should be personal and focus on people. It’s a big change from old, impersonal ways.

The Shift from B2B to H2H

The move from shift from B2B to H2H is a big deal in marketing. Now, the lines between B2B and B2C are fading. This lets businesses talk directly to people in a way that feels personal.

Thanks to social media, companies can reach many people at once. But it feels like they’re talking just to you. This change comes from people wanting things to be simple and real.

They want to connect with real people, not just brands. Digital marketing tries to make this happen, as Bryan Kramer has shown.

The Importance of Human-Centric Strategies

Using human-centric business strategies is key today. People want brands to be simple, caring, and real. Good business talks should show these qualities, making people feel included.

Bryan Kramer knows a lot about this. He talks about the need for understanding, empathy, and forgiveness in business. His ideas come from his wide experience and leadership.

Traditional B2B H2H Marketing
Segmented Audiences Personalized Interactions
Business-centric Human-centric
Formal Communication Authentic Interactions
Focus on Profit Focus on Empathy

Why Traditional B2B Marketing is Outdated

Traditional B2B marketing is seen as old-fashioned because it’s often stiff and doesn’t feel personal. Bryan Kramer, in “There is no B2B or B2C: It’s Human to Human: H2H”, says these old marketing ways don’t connect with people’s feelings. They don’t build strong relationships or loyalty.

The Flaws of B2B Marketing

Traditional B2B marketing focuses too much on deals and not enough on relationships. It forgets that every business decision is made by people with feelings and likes. Old marketing often feels too formal and misses the key human touch needed for trust and engagement.

New technologies are changing how we interact, moving from machine-to-machine to more human connections. By 2020, we’ll have nearly 26 billion devices online. This shows how outdated traditional B2B marketing has become.

The Human Element in Business

H2H marketing is becoming more important for building trust by connecting with people on a personal level. Alan Berkson talks about the importance of making digital content for social media. Mark Babbitt also sees a future where social media focuses on human connections, proving the value of the human touch in marketing.

Adding the human touch can greatly improve marketing success. Social advertising’s targeting helps create personal experiences that connect better with people. It’s time for businesses to update their marketing and follow the H2H approach Bryan Kramer advocates for.

Expert Insight Implication
Bryan Kramer Combining social experiences with video for better content consumption. New age of content consumption driven by TV and mobile video.
Mark Babbitt Focus on human-to-human interactions in social media. More personalized and engaging marketing strategies.
Amber Armstrong Paid social advertising effectiveness due to advanced targeting. Higher ROI through precise and targeted campaigns.
Alan Berkson Importance of creating native digital content. Enhanced social media engagement and audience connection.
Fernando Anzures Shift from social engagement to social transactions. Transactional behaviors based on social interactions.

Steps to Implement H2H Marketing

Implementing H2H marketing means making real connections with your audience. This approach, made popular by Bryan Kramer, focuses on talking like a real person and being true. It moves away from the old business-to-business style.

Talking Like an Actual Human

Start by using everyday language to talk to your audience. Stay away from hard words or technical terms. Being real and showing your true self can help you connect more with people.

Using Fun and Humor Effectively

Adding humor to your marketing can make your brand feel more human. Fun and creative campaigns, like those by MailChimp, grab attention and make people relate to you. This can make people more interested in what you have to say.

Roleplaying with Your Team

Role playing with your marketing team can help you see things from your customers’ point of view. Try acting out different situations to understand what they go through. This can help you make marketing that really speaks to people.

Focusing on Context First, Then Content

Before you start making content, think about the situation and feelings of your audience. Knowing what they’re going through helps you make messages that hit home. Bryan Kramer’s social media tips often talk about the power of knowing your audience well.

Strategy Benefit
Conversational Language Fosters genuine communication
Humor in Marketing Humanizes brand interactions
Roleplaying Enhances customer perspective
Context-First Approach Ensures relevancy of content

Bryan Kramer’s Insights and Contributions

Bryan Kramer is a top author and speaker who highlights the importance of focusing on people in marketing today. His ideas and talks motivate businesses to value real connections and genuine interactions.

Bestselling Author and Renowned Speaker

His books, like “There Is No B2B or B2C: It’s Human to Human H2H,” have sold more than 15,000 copies. Another hit, “Shareology: How Sharing is Powering the Human Economy,” has sold over 40,000 copies and been translated into six languages. Kramer is known as one of the “Top 25 Social Influencers to Follow” by Forbes and “100 Most Influential Tech People On Twitter” by Business Insider. The Huffington Post also named him as one of the “Top 50 Social CEOs on Twitter Globally.”

The Impact of Shareology

“Shareology” by Bryan Kramer explores how sharing changes the economy. It has reached many people worldwide and been translated into several languages. Kramer’s ideas help companies build trust and community with their customers, changing how they do business. His work in “Shareology” focuses on the human side of marketing, moving beyond old limits.

Global Keynote Sessions

Bryan Kramer has spoken to over 200 companies worldwide, sharing his insights on making business more human and improving communication. He has spoken at big events like Social Media Strategies Summit, Content Marketing World, SXSW, and others. Kramer’s talks on connecting with people and building a personal brand have made a big impact, offering practical advice for success.

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