Best Survey Tools for Customer Feedback
Did you know that 80% of customers might leave if they have bad interactions? This shows how important great service is. To keep customers happy, businesses must always work to improve. Using the best survey tools can help a lot.
Tools for getting customer feedback are key. In 2023, there are many options. 29 top tools are picked for their features. They help businesses gather feedback, analyze it, and improve their services. No matter the size, these tools can make a big difference.
Key Takeaways
- 80% of customers may leave a company after more than one bad experience.
- 29 best customer feedback tools are highlighted for 2023.
- Customer feedback software is a high priority for improving service.
- Mopinion and Feedier offer new ways to collect feedback.
- The best survey tools work well with other business programs.
The Importance of Customer Feedback
Customer feedback is key for product and service improvements. Offering a fair price is good, but quality and service matter more. Apple, for example, values customer experience highly.
Listening to what customers want is crucial. It helps in offering better service and finding new selling opportunities. Even with data analytics, surveys are a must for understanding customers’ specific needs.
Why Customer Feedback Matters
73% of customers expect businesses to know what they want. After a personal touch, more than half of them will come back. Personalized service also makes customers spend nearly 40% more.
Online reviews are very important to nearly all buyers. They trust in reviews over what influencers say. This trust shows the power of feedback in business decisions.
How Businesses Use Customer Feedback
Many tools help businesses collect feedback, like surveys and contact forms. These include Qualaroo, SurveyKing, and Alchemer. Email and contact forms are simple ways to get feedback.
Responses should be personal to get genuine feedback. Usability tests offer deep insights. Direct interviews provide detailed feedback that goes beyond numbers.
The Net Promoter Score (NPS) helps measure how loyal customers are. Regular feedback analysis helps businesses improve. This leads to better service and higher customer satisfaction rates.
Feedback boosts satisfaction, loyalty, and sales. It helps spot areas for improvement and unhappy customers. Acting on feedback keeps customers happy and loyal.
Customers trust companies that value their feedback. In today’s market, peer reviews are more trusted than ads. This feedback is essential for businesses to make smart decisions and keep customers happy.
| Statistic | Value |
|---|---|
| Consumers worldwide expecting personalized experiences | 73% |
| Consumers likely to become repeat buyers after personalization | Over 50% |
| Increased spending when experience is personalized | 38% |
| Customers reading online reviews | 98% |
| Impact of user-generated content over branded content | 8.7 times |
| Positive feeling towards businesses with good reviews | 69% |
| Customer loyalty enhanced by complaint resolution | 83% |
| Product reviews read before purchase | 53% |
Criteria for Choosing Survey Tools
Choosing the right survey tool is key for businesses that want to gather feedback. They need to do it well. We will look at important factors like ease of use, how well they connect with other systems, and price.
Ease of Use
When checking out top feedback survey tools, how easy they are to use is crucial. A tool that’s simple helps everyone from marketing teams to clients finish surveys easily. Most businesses today like to use surveys online. They find them quick and not hard to set up.
Integration Capabilities
It’s also important how a survey tool fits with what your business already uses. If it works well with CRM, marketing platforms, and business tools, that’s a big plus. Great online survey tools offer things like special reports and simple workflows. These features help you understand responses as they happen and get deeper insights.
Pricing and Affordability
Finding the right price for your survey tool is just as important. With different costs and features, you can find what fits your budget. Some are free, while others may start at $29 to $39 a month. Each company has its own needs and budget.
| Tool | Rating | Free Plan | Starting Price | Key Features |
|---|---|---|---|---|
| Hubble | 4.8 | No | Upon request | In-product surveys, user targeting |
| Qualtrics | 4.8 | No | Upon request | Enterprise surveys, custom scripting |
| SurveyMonkey | 4.6 | Yes | $39/month | GPT and CRM integration |
| Typeform | 4.7 | No | $29/month | Interactive surveys, superior design |
| Google Forms | 4.7 | Yes | $12/month (Google Workspace) | Ease of use, integration with Google Workspace |
| Microsoft Forms | 4.6 | Yes | $69.99/year | Ease of use, integration with Microsoft 365 |
Looking at how easy they are, how well they work with other tools, and cost helps businesses find the right survey tools. This helps in collecting valuable feedback and making smart decisions.
SurveyMonkey: A Comprehensive Survey Solution
SurveyMonkey is a top choice for gathering customer feedback, with more than 40 million users worldwide. Anyone can use it to create detailed surveys, even without coding skills. This makes it a handy tool for businesses of any size or type.
Features and Benefits
SurveyMonkey stands out with over 250+ expert templates and customizable questionnaires. It connects you to a vast audience of 175M+ worldwide, with 200+ targeting options. After collecting data, the platform helps you take action with its reports and custom dashboards, letting you understand your customer’s feelings throughout their journey.
Pricing Plans
SurveyMonkey offers various plans to meet different business needs. From the Team Advantage to the feature-rich Enterprise plan, you can pick what fits your requirements. This adaptability is key since a slight boost in customer retention can significantly increase profits.
| Plan | Features | Cost |
|---|---|---|
| Basic | Free, with limited features | $0 |
| Team Advantage | Collaboration tools, 24/7 support | $25/user/month |
| Enterprise | Advanced security, IT controls, benchmark | Custom pricing |
User Experiences and Reviews
Many users give SurveyMonkey five-star reviews for its value. G2, an independent review platform, notes its strong integrations with tools like MailChimp, HubSpot, and more. These integrations make work smoother. Reviews posted on November 14, 2022, illustrate SurveyMonkey’s value in generating insights from customer feedback.
Users praise SurveyMonkey for improving customer experiences and team engagement. It suggests tricks like using closed-ended questions and offering incentives to measure customer satisfaction. Leading metrics, including the Net Promoter Score® (NPS), show real improvements.
Typeform: Enhanced User Interaction
Typeform is known for its engaging surveys and eye-catching templates. It has a high completion rate, four times more than usual.
Features and Benefits
With Typeform, businesses can make their own unique surveys. There are 28 types of questions you can use to engage your audience. Plus, it works well with popular apps like Zapier and Google Sheets.
Typeform’s plans start at $25 a month, making it great for small teams. Higher plans offer more features, like extra responses and better analytics.
| Survey Tool | Starting Price | Trial Period |
|---|---|---|
| Typeform | $25 per month | None |
| SurveySparrow | $19 per month | 14 days |
| Jotform | $39 per month | None |
User Experiences and Reviews
Many users love Typeform’s easy-to-use design. It’s highly rated for feedback forms and polls. But, some say the free version limits the number of questions and responses for big surveys.
The Best Survey Tools for Customer Feedback
Getting feedback from customers is vital for any business that wants to grow. Many companies see their revenue increase when they focus on improving customer experience. The right survey tools help businesses get important insights from customers through different channels.
Choosing the correct online survey tools means you can get feedback in real-time. You can set up automatic responses based on specific actions. Plus, you’ll be able to track customer satisfaction using common metrics. These tools work well with CRM systems, making it easy to gather and understand feedback.
| Survey Tool | Key Features | Best For |
|---|---|---|
| Nicereply | Seamless customer feedback gathering | SaaS Businesses |
| Google Forms | Cost-effective solution, easy integration | Small Businesses |
| SurveySparrow | Conversational interface, higher completion rates | General Use |
| forms.app | AI form generator feature | Quick Form Creation |
| Usabilla | Integration into digital platforms | Enterprises |
| Qualaroo | Targeted survey prompts | User Research |
Knowing and using the best survey tools can make customers happier. Even if your budget is small, there are free tools to help gather feedback, like Nicereply and Google Forms. For bigger, more complex needs, tools like SurveyMonkey and Qualtrics provide thorough analysis for large companies.
Then, tools like SurveySparrow and forms.app are great for unique and interesting feedback methods. Usabilla and Qualaroo help connect feedback to the right digital moments. This way, businesses can learn exactly what customers think when it most counts.
By picking the right online survey tools, businesses can learn what their customers really want. This helps improve services and make customers happier. With these tools, companies can listen to feedback and make their service better for everyone.
JotForm: Ease of Use and Budget-Friendly
JotForm is a top pick for those who want something easy to use and not too expensive. It’s perfect for marketing teams that need surveys up and running fast. With JotForm, you get access to more than 800 survey templates for free. Plus, you can customize them however you like.
Features and Benefits
There are many types of surveys you can make with JotForm. Whether your survey is short or long, there’s a format that fits. You don’t need to know how to code to make your surveys look great either. Just drag and drop to customize them.
If you want surveys that respond to how people answer, JotForm has you covered. You can set up rules and calculations based on what people say. This can make your surveys more appealing, which might mean more people finish them.
JotForm makes it simple to put surveys on your website or blog. When people can save a survey and come back to it, they’re more likely to finish it. Plus, a progress bar can keep them motivated.
All JotForm surveys work well on mobile phones too. Your survey data is kept safe by strong security protocols. This includes using 256-bit SSL, following GDPR rules, and meeting HIPAA standards for healthcare surveys.
Pricing Plans
The Starter plan from JotForm is free. It’s a great deal for those looking for an affordable online survey tool. Take a look at how JotForm compares to other tools:
| Tool | Free Plan | Paid Plan Starting Price | Trial Period |
|---|---|---|---|
| JotForm | Yes | $0 (Free) | N/A |
| SurveyMonkey | Yes | $0 – $119 per month | N/A |
| Survicate | Yes | $59 per month | 10-day Free Trial |
| SurveyLab | Yes | $49 per month | Free Trial |
| HubSpot | No | $15 per month | N/A |
JotForm fits companies of all sizes, from new ones to big ones. It offers several flexible paid plans. This makes JotForm a top choice as an affordable online survey tool.
Google Forms: Simplistic Yet Effective
Google Forms is very popular among groups that want an easy way to get feedback. It’s easy to use and works well with Google Workspace. This makes it the first choice for many organizations.
Features and Benefits
With Google Forms, you can make as many forms as you want for free. It has different types of questions, like dropdowns and checkboxes. This makes getting feedback easy. Plus, when surveys are quick and clear, more people take part.
Ease of Use and Integration with Google Workspace
Using Google Forms is simple. You don’t need to be a tech expert to set up a form. You can look at the data right in Google Forms or put it in Google Sheets for more detailed checks. This link with Google Sheets is a big plus, making Google Forms a top choice for collecting feedback.
But Google Forms is not the best for bigger companies that need advanced features. It’s great for simple surveys, though. If you need more tools, services like FeedBear might be better. It’s famous for helping with public suggestions and voting.
| Feature | Google Forms | FeedBear |
|---|---|---|
| Unlimited Forms | Yes (Free) | No (Paid Plans) |
| Integration with Google Sheets | Yes | No |
| Public Idea Board | No | Yes |
| Community Engagement | No | Yes |
Even with these downsides, Google Forms is good for simple survey needs. It’s a low-cost way to safely gather and understand feedback from customers.
AskNicely: Excellent for NPS Surveys
Understanding how customers feel is key for any business, and AskNicely is great at it. It gives detailed feedback through NPS surveys, which is useful for those focusing on customer happiness. Already over 1,000 companies find AskNicely really works.
Net Promoter Score (NPS) Benefits
NPS surveys help businesses learn what customers think with a simple question. They ask, “How likely are you to recommend us, from 0 to 10?” AskNicely’s users usually get 22% to 25% response rates. They see an amazing 83% reply rate on surveys with a few questions.
AskNicely has been a game changer for many. First Commonwealth Bank raised their NPS over +70 in just five months. They sent personalized surveys from their own emails and used smart reminders. This made more people answer their surveys.
Features and Integrations
AskNicely is known for its many helpful features and easy connections. Some of its standout capabilities are:
- Always-on feedback generation for quick insights into customer behavior.
- Surveys are available via email, SMS, or embedded links.
- It provides real-time feedback viewed through web, mobile, or AskNicely TV, Slack, or Teams.
- It has more than 100 integrations, like Salesforce and Zapier, to make things smoother.
Plus, AskNicely sends weekly email updates with important feedback summaries. Users can check this data from any mobile device. It also lets people track how their team is doing and shows customer experience data on TV screens, encouraging a feedback-focused work environment.
By using these tools, companies can reduce survey tiredness and keep people interested. This often leads to better NPS and CSAT scores. AskNicely is a perfect tool for understanding customers better and boosting business success.
Formstack: Flexibility for Various Needs
Formstack is a leading choice for handling customer feedback. It is praised for its powerful features and user-friendliness. Businesses can design feedback forms ranging from simple surveys to detailed questionnaires. This versatility makes it perfect for gaining insights on many topics. These include product pricing, how happy employees are, the success of events, and patient feedback.
Form Builder Features
Formstack comes packed with tools for various business requirements. You can easily place feedback forms on your website or tie into email marketing campaigns. It offers a smooth experience for users. Key features include a drag-and-drop form creator, logic to show relevant questions based on a user’s answer, strong data protection, and forms that look great on any screen.
- Drag-and-Drop Interface: Easily create and customize forms without any coding knowledge.
- Conditional Logic: Show or hide fields based on user responses.
- Data Security: Advanced security measures including HIPAA-compliance for sensitive data.
- Mobile Responsiveness: All forms automatically adjust to fit any screen size.
Integration Capabilities
Formstack becomes more powerful with its integrations. It connects with various tools, ensuring data flows smoothly across platforms. It links with:
| Application | Integration Perks |
|---|---|
| Google Sheets | Automatically send form responses to a spreadsheet for easy data analysis. |
| Salesforce | Manage leads and customer data effectively within your CRM. |
| Mailchimp | Sync contacts to email marketing campaigns for targeted communication. |
| Zapier | Create automated workflows between apps to save time and reduce errors. |
Formstack proves it can adapt to many needs, like reducing paperwork in banking or simplifying data collection for non-profits. It offers various pricing plans, ensuring it’s accessible to businesses small and large. This flexibility allows companies to improve how they gather data and make smarter choices.
Conclusion
In today’s tough business world, picking the best survey tools is key. They help businesses gather and understand what customers think. About 91% of customers won’t complain before leaving a brand. So, choosing the right tool from the many available is important. You can choose from big names like SurveyMonkey and Qualtrics to simpler ones like Google Forms and Paperform, based on your business’s needs.
SurveyMonkey costs around $25 per month and is great for detailed analysis. Qualtrics is good for big companies, offering advanced features with a 4.2/5 G2 rating. But if budget is a concern, Google Forms is free and works well with other tools like Asana and Google Suite.
The tools discussed here—JotForm for simplicity, AskNicely for NPS surveys, and Formstack for flexibility—each have their own strengths in collecting customer feedback. The best pick depends on what you need—how you interact, your budget, and what other systems it must work with. The right choice can boost customer happiness, build better relationships, and help your business always do better.
Many survey tools offer automated features, advanced stats, and templates that you can tweak. This means, regardless of your company’s size, there’s a tool for you. Picking the tool that fits your goals well is crucial. It helps you understand your customers better and keeps your business growing.
FAQ
Why is customer feedback important for businesses?
What are the main criteria for choosing the best survey tools for customer feedback?
How does SurveyMonkey stand out among other survey tools?
What makes Typeform unique in the survey tool market?
Are there affordable online survey tools for small businesses?
What is the advantage of using AskNicely for NPS surveys?
How does Formstack provide flexibility for different survey needs?
Source Links
- Best Customer Feedback Tools in 2024 │Updated
- Best survey tool of 2024
- The 12 best free survey tools and form builders | Zapier
- Customer Feedback: Why It’s Important + 7 Ways to Collect It – Help Scout
- The Benefits of Customer Feedback, According to Experts
- 7 Reasons Why Customer Feedback Is Important To Your Business – Startquestion – create online survey and forms
- Choosing The Best Survey Tools/Software – Qualtrics
- The Best Survey Tools for Research in 2024
- How to choose a survey tool | The ultimate guide for CX & VoC
- How SurveyMonkey Works: Get Started for Free | SurveyMonkey
- The ultimate guide to running a customer feedback program | SurveyMonkey
- Survey Best Practices & Design Guidelines | SurveyMonkey
- 15 best customer feedback tools in 2024 [guide + use cases] – Typeform
- Survey Maker – Create Free Online Questionnaires | Typeform
- Top 5 User Experience (UX) Survey Tools for Enhanced Feedback
- Customer Satisfaction Survey Tools: Our 14 Top Recommendations
- The Best Online Survey Tools
- The 36 Best Customer Feedback Tools You’ll Want to Try | 2024 Updated List – Custify Blog
- The 6 best customer satisfaction survey tools | The Jotform Blog
- Free Online Survey Maker | Questionnaire Creator | Jotform
- 16 best survey tools worth checking out | The Jotform Blog
- How to use Google Forms to collect Customer Feedback
- 13 Best Online Survey Tools for 2024
- 27 Top Customer Feedback Tools for 2024
- Customer Experience Surveys
- AskNicely: Customer Experience Software
- How to Choose the Best NPS Software
- Creating Effective Online Surveys: The Ultimate Guide | Formstack
- Secure Form Builder and Data Collection Software | Formstack
- Customer Service Process Workflow Automation Tips | Formstack
- 11 Best Online Survey Tools For Feedback 2024
- Best tools for customer feedback
- Top 11 Customer Satisfaction Survey Software in 2024
