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Persuasion is convincing others to agree with your point of view or follow a course of action. Employers value persuasive skills in employees because these skills can impact many aspects of job performance.

Learn more about how persuasion works.

What Is Persuasion?
Persuasion is convincing others to change their point of view, agree to a commitment, purchase a product or service, or take a course of action. Oral and written persuasive skills are valued in the workplace.

Sales is the most obvious form of persuasion, but this skill is used in many other positions as well. Managers persuade employees to do unpleasant but necessary tasks, lawyers argue before juries, IT firms convince clients to invest in better networking equipment, and department heads put together presentations to convince their superiors to increase their budgets.