Essential Elements of Live Streaming For Businesses
Live streaming is quickly becoming increasingly popular for businesses across a wide range of industries. So, let’s take a look at some of the essential things that brands need out of their live stream, and their benefits.
Fast Streaming
It goes without saying that live streams rely on fast, reliable, and high-quality broadcasting. However, there are some cases where speed is even higher in priority.
For example, when players try their hand at real money live roulette games like Lightning Roulette or Instant Roulette, the gameplay requires speed to be prioritized. These games are streamed and played in real time, so the broadband speed needs to be able to keep up to keep them engaging and immersive.
With this in mind, it is important that the speed of the stream is as fast as possible to avoid delays or lagging that could benefit other players during the live game and affect overall gameplay.
In business settings, fast streaming is also essential for the transmission of emergency communications. If anything were to happen, fast streaming would allow those in charge to quickly and effectively communicate the situation and recovery plans in real time through one channel.
Streamlining the disaster recovery plan and communication protocols, and ensuring consistency in the comms, allows businesses to recover from disasters more efficiently. It can also improve the consistency of customer service during the process, boosting customer experience.
Chat Functions
Using chat functions within a live stream is essential for allowing attendees or participants to interact with one another. For example, during a webinar or conference, it might not be possible or appropriate for verbal communication during the presentation – however, live chat can allow presenters to see questions on their screen and address them at the most appropriate moment.
In addition, live chat during product launches can allow potential customers to ask questions.
Whilst research from 2019 found that 86% of consumers preferred to interact with a human agent, in just five years there has been a significant shift in the perception of AI chatbots.
In fact, studies from 2024 found that 64% of people now trust AI chatbots, 61% prefer self-service options for simple queries, and 62% favor chatbots over waiting for a human agent. With this in mind, AI chatbots are inevitably seeing a rise in popularity, as they can often answer questions quicker and in higher volume than the average human.
Recording Capability
Live streaming is part of many marketing strategies, as well as being used for sessions like training videos. However, the downside of these things being live is that only so many people will be able to view it live – perhaps the time doesn’t work for them or the event was at capacity.
That said, recording capabilities can allow you to reuse the content again and again. Once the event has ended, the captured video can be placed on landing pages, embedded into emails to catch anyone who missed the session, or even uploaded to social media. This allows businesses to get a wealth of content out of just one live stream.
And there you have it – just a few elements and capabilities that all live streams should have. No matter the purpose of the stream, fast speeds, recording, and live chat can help to improve the offering for both businesses and consumers alike.
