Omnichannel vs. Multichannel: Which Strategy Delivers Real Business Growth?
In today’s fast-paced digital landscape, customer expectations are higher than ever. They want convenience, consistency, and personalization across every interaction with a brand. For businesses, this raises an important question: should you invest in multichannel marketing or embrace a complete omnichannel strategy? While people may use the terms interchangeably, the difference between the two can…